A successful website is one that helps you meet your business goals!

Our five requirements for web site design is baesd on the basic principals of continuous improvement and provides the basis for a successful, effective business website...

Alignment: Alignment is the process of insuring that all processes in your business (including your web site) are aligned with your business goals. Simply put, you must make sure that each section of your website works.

Clear Purpose: Once you have alignment, each section of the web site must have a purpose that is clearly understood by the site visitor. Purpose is the foundation of each site section. Purpose defines the look and feel (graphic design) and the content of the section. Having a clear purpose helps you create this content and it helps the site visitor understand what your site is about. Make sure your web site clearly defines its purpose. Don't let your customers try to figure it out for themselves. They will probably get it wrong.

Create Action: Every web designer will agree that navigation is one of the most important aspects of good web design. However, most designers view navigation as only the links and buttons that allow people to find information they are looking for. The true importance of navigation is insuring that the site visitor knows what is expected… what action is required. This is NOT the traditional “direct marketing” call to action. Rather, it is insuring that the “purpose” of the site section is clear and that the correct action (the action you want them to take) is clearly defined.

Relationship Focused Content: A relationship is required for any transaction to occur. In the physical world this relationship is taken for granted. Someone walks into your business, talks to a sales person, experiences the environment and makes a purchase. In the virtual world there is no person to help create a relationship. In fact, the virtual world is the home of non-relationship where a user can wander anonymously around your site, purposefully avoiding the creation of any relationship.

Measurement: Without measurement you cannot methodically improve your site. Without measurement you cannot know whether any change to your site improved or hurt the effectiveness of your site. How do you know you're getting better if you don't keep score? Effective measurement tells you if your web site is helping you meet your business goals.